MATCHA BLOG

The Matcha Movement: Why It’s More Than a Trend...

Skeptics say Matcha is “just a fad.” But look at the global numbers: Matcha has become a multi-billion-dollar industryworldwide, projected to keep growing. In India, with wellness-conscious Gen Z, booming...

Matcha Economics: How One Ingredient Can Increa...

Let’s talk numbers. A regular cappuccino in a café sells for ₹180. Its cost price? Around ₹40–₹60. Now, a Matcha latte sells for ₹280–₹350. Its cost price? Barely ₹50–₹70 with...

How Matcha Elevates the Story of Your Café Brand

In 2025, cafés aren’t just about food. They’re about identity. Customers choose cafés because they connect with the brand story. Adding Matcha helps build that story. Why? It positions you...

Bulk Benefits: Why Cafés Should Switch to Insti...

Running a café isn’t easy. Between fluctuating coffee bean prices, supply chain issues, and staff management, costs add up quickly. That’s why institutional packs of Matcha are a café owner’s...

The Future of Desserts: Why Matcha Is India’s N...

India’s sweet tooth is legendary. From barfis to cheesecakes, desserts are always evolving. The next evolution? Matcha desserts. Why Desserts Are a Matcha Playground Color & Presentation: That vibrant green...

Matcha and Mindfulness: The Japanese Ritual Ind...

Every café today is selling “coffee.” But what if your café sold an experience instead of just a drink? That’s where Matcha rituals come in. The Japanese Tradition In Japan,...