Matcha Economics: How One Ingredient Can Increase Profits by 30%

Let’s talk numbers. A regular cappuccino in a café sells for ₹180. Its cost price? Around ₹40–₹60. Now, a Matcha latte sells for ₹280–₹350. Its cost price? Barely ₹50–₹70 with institutional packs.

That’s a profit margin jump of 30–40% per cup. Multiply that across hundreds of orders in a month, and you see why cafés abroad are doubling down on Matcha.

Final Sip
For Indian cafés, Matcha isn’t a luxury — it’s a profit strategy.