The Matcha Movement: Why It’s More Than a Trend in India

Skeptics say Matcha is “just a fad.” But look at the global numbers: Matcha has become a multi-billion-dollar industryworldwide, projected to keep growing.

In India, with wellness-conscious Gen Z, booming café culture, and rising disposable incomes, Matcha is not a passing trend. It’s the beginning of a new lifestyle wave.

Final Sip
Just like cappuccinos became mainstream, Matcha will too. The only question is: Will your café be a leader or a follower?